The role of promotional strategies on recruitment and retention of members in the social security funds in Tanzania a case of national social security funds (NSSF)

The main purpose of this study was to examine the role of promotion strategies on recruitment and retention of members in social security funds in Tanzania, the case being National Social Security Fund (NSSF). The study used a five point Likert scale questionnaire for gathering data from 50 respondents employed by different companies who are members found in NSSF offices during data collection. Statistical Package for Social Sciences (SPSS) was used to analyze data. Based on the objectives and questions, the descriptive statistics and cross tabulations were used in the analysis of data. The findings revealed that out of five promotion tools only three namely advertising, personal selling and direct marketing were more effective. It is recommended that Organizations should focus more on these tools and engage in the use of varieties of advertisements media such as through Televisions, radios, magazines, billboards and other activities as they have different levels of influence to clients. It is also recommended that Social Security Organizations should have enough branches for customers to access their services timely. Modern Technology use should be highly encouraged like the use of internets, blogs and other web sites in order to take advantages as it connects people who are widely scattered.