The role of promotional strategies on recruitment and retention of members in the social security funds in Tanzania a case of national social security funds (NSSF)

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dc.contributor.authorGasembe, Anna Januarius
dc.date.accessioned2019-12-11T13:34:35Z
dc.date.accessioned2020-01-08T09:54:05Z
dc.date.available2019-12-11T13:34:35Z
dc.date.available2020-01-08T09:54:05Z
dc.date.issued2015
dc.descriptionAvailable in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF HF5415.33.T34G37)en_US
dc.description.abstractThe main purpose of this study was to examine the role of promotion strategies on recruitment and retention of members in social security funds in Tanzania, the case being National Social Security Fund (NSSF). The study used a five point Likert scale questionnaire for gathering data from 50 respondents employed by different companies who are members found in NSSF offices during data collection. Statistical Package for Social Sciences (SPSS) was used to analyze data. Based on the objectives and questions, the descriptive statistics and cross tabulations were used in the analysis of data. The findings revealed that out of five promotion tools only three namely advertising, personal selling and direct marketing were more effective. It is recommended that Organizations should focus more on these tools and engage in the use of varieties of advertisements media such as through Televisions, radios, magazines, billboards and other activities as they have different levels of influence to clients. It is also recommended that Social Security Organizations should have enough branches for customers to access their services timely. Modern Technology use should be highly encouraged like the use of internets, blogs and other web sites in order to take advantages as it connects people who are widely scattered.en_US
dc.identifier.citationGasembe, A.J. (2015) The role of promotional strategies on recruitment and retention of members in the social security funds in Tanzania a case of national social security funds (NSSF), Master dissertation, University of Dar es Salaam, Dar es Salaamen_US
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/5707
dc.language.isoenen_US
dc.publisherUniversity of Dar es Salaamen_US
dc.subjectConsumer behaviouren_US
dc.subjectAlcoholic Alcoholic beverage industryen_US
dc.subjectTanzania Breweries Companyen_US
dc.subjectDar es Salaam regionen_US
dc.subjectTanzaniaen_US
dc.titleThe role of promotional strategies on recruitment and retention of members in the social security funds in Tanzania a case of national social security funds (NSSF)en_US
dc.typeThesisen_US

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