Masters Dissertations

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Analysing the outcome of commuters’ exposure to digital billboards located in Dar es Salaam city, Tanzania
(University of Dar es Salaam, 2017) Sembosi, Abihudi Semotine
The main aim of this survey study was to use the information-processing model (IPM) to elaborate and clarify whether the ways in which commuters process information on the digital billboards had an impact on shaping the public’s decision-to purchase products. This aim was operationalized to examine: the steps in which the commuters process the information; similarities and differences in processing the information among the commuters; and the relationship between commuters’ actions and the information they processed. The study employed the techniques of quantitative design to collect data from 120 commuters on the Ali Hassan Mwinyi-Road in Dar es Salaam City, which were obtained through random systematic sampling. The study found that respondents follow the pattern of six steps in the information-processing model. However, some steps are better processed than others and the commuters process the information on digital billboards in different ways. It was also noted that information processing alone is unlikely to turn commuters into become active consumers of those products and services that are advertised on the digital billboards. Nonetheless, the six steps of the information-processing model still provide a blueprint in designing digital billboard advertisements. The study further recommends that in designing the content on the digital billboard, it is imperative to address psychological, physical and emotional needs as well as the behavioural patterns of the general public. Also, there is a need to apply a media mix to channel the same advert that appears on digital billboard to other media, such as social media, televisions, radio or newspaper.
Analysis of external communication in enhancing awareness of public enterprises: a case of the ministry of information, youth, culture and sports
(University of Dar es Salaam, 2017) Lwoga, Freddy Edwin
The aim of this study is to analyze External Communication in Enhancing Awareness of Public Enterprises with the Ministry of Information, Youth, Culture and Sports as case study. The study specifically intended: (i) To audit the communication initiatives undertaken by Ministry of Information, Culture Youth and Sports (ii) To examine the level of utilization of channels of communication by Ministry of Information, Youth and Culture and Sports (iii)To identify challenges of external communication practices undertaken by Ministry of Information, Youth, Culture and Sports. Both qualitative and quantitative methods were employed in data collection (triangulation). A total of 27 respondents (lay people) participated in FGDs and documentary review of 9 ministerial documents was made. Quantitative data was obtained through reviewing 240 copies of Daily News and Mwananchi newspapers. The study revealed that little communication initiatives undertaken by responsible ministry in enhancing awareness on public enterprise among general public. Out of a total of 2069 articles communicated to the public from January to April 2014, only 13 articles (0.6 percent) were from Ministry of Information, Youth, Culture and Sports. Inefficiency in utilization of communication channels need redress. The same applies to challenges confronting Government external communication to general public. In the light of findings from this study, the following recommendations are put forward: The government should devise an effective communication and information dissemination mechanisms to ensure constantly informed public on Government business/performance; establish a special TV and Radio Programme for informing the general public on Government; strengthen interpersonal communication; strengthen communication targeting rural and remote areas using tailor messages and channels; reduce price of newspapers and digital television sets so as to enable the majority to access the information. Moreover, strengthening complaints management system and ensuring press freedom to enhance media work independently are pertinent.
Application of risk communication in disaster management in Tanzania:a case of 2014 flood disaster in Jangwani and Hananasifu wards in Dar es Salaam City, Tanzania
(University of Dar es Salaam, 2016) Kanyambo, Raymond Nelson
The study utilized mainly qualitative approach to explore the use of risk communication and associated setbacks in all three stages of disaster management during the flood disaster events that took place in Dar es Salaam in 2014. The study revealed that the government lacked the capacity to communicate with the key constituencies (the general public, victims and key stakeholders). This limited the effectiveness and efficiency of communication in all phases of risk management, particularly in the advance warning phase. However, it was interesting to note that there was a high level of commitment developed during the intervention phase between non-state actors and the affected communities. For the effectiveness of the proposed risk communication framework, there is a need to enhance communications mechanisms such as an integration of mass media, social media and interpersonal communication, underpinned by clear policies and buttressed by the political will. It is also critical to build the capacity of local authorities and community leaders toward engaging the public in all phases of disaster management.
Assessment of amateur journalists in observing journalism professional standards: A case of Clouds Media Group, Dar es Salaam,
(University of Dar es Salaam, 2019) Saadan, Warda
This study aimed at assessing amateur journalists in observing professional standards. Its specific objective were to assess the understanding of professional standards at Clouds Media Group, Dar es salaam; find out the perception of clouds Media Group about amateur journalism; and find out the audience opinion of the journalist observing professional journalism standards. This research used both qualitative and quantitative approaches. In this regard the research. Used case study and survey research designs in its accomplishments. The data were collected through interview, questionnaire and document review methods. The quantitative data were analyzed and presented through tables. The qualitative data were analyzed by looking at the content to particular categories, and data were presented using descriptive sentences with quotations. The findings revealed that amateur journalists are not in a position of upholding professional standards due to their failure to understand journalism professional standards. Despite amateur journalists not being in position of upholding journalism standards, media organizations are employing them. For the aim of improving the credibility and upholding of professional standards, amateur journalists should be encouraged to attend training on journalism and the news media to ensure that its employees without such training so as to be in a position of upholding journalism standards.
Assessment of daily broadcasting programming role in fostering Tanzania’s local programmes the case of the Tanzania Broadcasting Corporation (TBC)
(University of Dar es Salaam, 2017) Mpore, Mwasu Tinkhani
The study analyses the extent to which locate le vis ion stations in Tanzania embrace, reject or balance foreign versus African programmes in terms of time, frequency and sponsorship in local television at the present time. The insight will help future studies on the assessment of the effects of exposure to programmes on both the youth and society in general. The study specifically seeks to examine the extent to which African progammes are broadcast relative to foreign programmes, to determine the influence of local broadcasting programmes on the community, and to compare the distribution of sponsorship between African and foreign programmes on local television stations, using The Tanzania Broadcasting Corporation as a case study. Content analysis and a questionnaire survey were applied as primary data collection and analysis methods, which enabled respondents’ input in answering the study’s questions. Intensive interviews provided valuable information, especially for the second and third research questions on determining the percentage of African and foreign programmes aired, and the most sponsored programmes in the media industry. The study found that entertainment programmes are the most favoured at the Tanzania Broadcasting Corporation, compared to other programmes on health, religion and education. Music, football, soap operas and films take up more time than the news and developmental programming that helps the community in poverty eradication. The study findings revealed that foreign programmes are more favoured than local ones. Recommendations suggest that as the Tanzania Broadcasting Corporation is a public service broadcaster, the organisation should consider appropriate styles of journalism that will serve diverse groups of ordinary people in the community, in addition to producing and broadcasting local programmes. Furthermore, the Corporation, in collaboration with government, should focus on specialisation by targeting reportage to the developing sectors in the country, such as the nascent extractive sector in Tanzania, as well as to tourism and agriculture, which are the mainstay of the country’s economy.
An assessment of internal communication strategy in strengthening an organization: a case of energy and water utilities regulatory authority (EWURA)
(University of Dar es Salaam, 2016) Sanga, Frederick
This study assessed the internal communication strategy in strengthening the Energy and Water Utilities Regulatory Authority (EWURA).With a view of identifying the existing internal communication practices, and to investigate the internal communication strategy implementation in determining the organization activities. The study deployed a case study design; a total 20 respondents were purposively sampled, and the data were gathered using interviews, and documentary review. The study found that, the practice of internal communication in EWURA was both formal and informal. It was also realized that, employees worked in line with the communication strategy formulated. This made everyone consider oneself as part of the organization and work hard. Eventually, they made the organization strong. The study recommends that, the knowledge in communication to employees must be provided; EWURA need to establish regular meeting with employees so as to discuss workers problems. On the other hand, EWURA must broaden the bottom-up way of communication so that employees should communicate with the management freely whenever necessary.
An assessment of objectivity in news sourcing in Habari Leo and Mwananchi newspapers during the 2015 general elections.
(University of Dar es Salaam, 2018) Ngabo, Emmanuel
The overall purpose of this study was to assess objectivity in political news sourcing because the influence of news sources on independence of journalistic judgements presents a serious subject. The 2015 general election mass media coverage offered an opportunity to study journalistic judgements focusing on how objectively they sourced news. Data were collected through content analysis and interview methods. The study analysed 704 news stories published on the first three pages of Habari Leo and Mwananchi newspapers. The analysis involved 330 news items published in HabariLeo and 374 in Mwananchi newspapers over a period of 70 days from election campaign commencement to results announcements. Only news stories published during 70 days of general election campaigns were taken into account. Also the study interviewed 8 journalists, 2 newspaper editors and 5 media studies experts. The findings suggest that print media missed to dispassionately source the 2015 general election coverage. Habari Leo by 30.60% was behind Mwananchi by 57.7% for publishing objectively sourced news stories. The findings also indicate news sourcing in main sources, age wise, gender wise and places of story origin; subjectivity was detected in the assessed hard news articles. Though some political news stories were commendable as they represented sources’ viewpoints, at large media parroted voices from sources with only simple analysis, lacked own initiatives and thus missed to present issues over politicians. Despite the positive presentation of news sources print media missed to eliminate all elements of negativities. Worse, personalities dominated rather than themes (issues). Thus it was not difficult to make effectively.
An assessment of print media reportage of information about agricultural input voucher scheme in Tanzania: a comparative study of Habari leo and Mwananchi newspapers.
(University of Dar es Salaam, 2018) Mparazo, Sebastian
This work was about an assessment of print media reportage of information about agricultural input voucher scheme in Tanzania by comparing Habari Leo and Mwananchi Newspapers. The main objective of the study was to assess print media reportage about information on agricultural input voucher scheme in Tanzania. This study employed Discourse Analysis Theory, so as to guide contents analysis on assessment of print media reportage of AIVS in Tanzania. The study was guided by three questions: How has AIVS been reported in Habari Leo and Mwananchi newspapers?; What is the nature of reportage in terms of frequency of themes covered in the stories on AIVS?; and What are the challenges arising from print media reportage of information on Agricultural Input Voucher scheme in Tanzania? The study employed a documentary review as a tool of data collection, where 730 copies of the two newspapers were reviewed. The findings revealed that irrespective of the importance the programme has to farmers and agricultural sector at large, the media gave it the weight it did not deserve. This is evident in very few stories which were written about the programme. In the whole year 2009, the two newspapers reported a total of sixty seven stories about the program. However, the stories covered seven important themes. Finally, the chapter provided seven recommendations in various areas such as to the government; the farmers, the print media houses and recommendations for further studies.
The assessment of the role of sino Tanzania media co - operation in shaping the image of China in Tanzania
(University of Dar es Salaam, 2019) Qiuyao, Ma
This study assessed the role of Sino-Tanzania media cooperation in shaping the image of China in Tanzania. This study deployed qualitative methods to collect and analyze the research data. The unstructured interview was used to collect data from the media people who involved in the Sino-Tanzania media cooperation, media official from the two governments and scholars who studied China and Tanzania relations. The qualitative content analysis was used to analysis the interview data and the documents data. The study found that, Sino-Tanzania media cooperation is vital, it is not only benefiting the development of China-Tanzania relations, but also help establishing China's image in Tanzanian eyes. Also, Sino-Tanzania media cooperation through three dimensions of agenda-setting to shape the China's image in Tanzania. In addition, there are still many challenges in the current media cooperation. To enhance the image of China in Tanzania, it is necessary for the two countries to work together to solve existing problems and improve media cooperation. On the basis of these findings, the study concluded that Sino-Tanzania media co-operation plays an indispensable role in shaping China's image. Since currently media co-operation between the two countries is still in initial stage. It is not deeply rooted in the hearts of the two people. Only by strengthening, the co-operation between the two countries and the private sector, media co-operation can play its biggest role and better serve the shaping of the country's image. It is, therefore recommended that, the high-level leaders of the two countries need to attach importance to media co-operation, strengthen the construction of a full-fledged mechanism, and promote non-governmental media exchanges. Utilize Sino-Tanzania media cooperation to effectively enhance China's image in Tanzania.
Celebrity endorsement and behaviour change: a case study of the “Malaria Haikubaliki” Campaign in Tanzania.
(University of Dar es Salaam, 2013) Dachi, Kahenga Hillary
The study sought to examine efficacy of celebrity endorsement approach to behavioural change. The specific objectives of this study included to examine the perceptions and attitudes of Tanzanians on the use of celebrities as behavioural influence models and explain its place in achieving the objectives of the “Malaria Haikubaliki” campaign. The study was done in Dar es Salaam City, specifically in its three administrative districts, namely Kinondoni, Ilala and Temeke. From each district, 67 respondents were selected thus making a total of 201. The main tool that was used for data collection was a 9-item questionnaire. The research design for this study was quantitative and the method of data analysis was descriptive and comparative in which the frequencies and correlation coefficient measures were calculated using Statistical Package for Social Sciences (SPSS). The study’s findings indicated that celebrity endorsement influences the target audiences behaviour by making them take personal responsibility in the fight against Malaria. The study also revealed that the demographic attributes of the respondents had no correlation with their perception of the use of celebrities to endorse the message of the “Malaria Haikubaliki “campaign. Majority of respondents expressed positive attitudes towards the celebrities used to endorse the campaign message. From the findings of this study it can be concluded that the celebrity endorsement approach is efficient as long as the targeted audience perceives it positively. Recommendations have been provided to two groups of stakeholders: Behavioural change campaign organizers and celebrities. The first group is advised to conduct prior assessment of the targeted population in terms of their perceptions about celebrity endorsement. The second group is advised to protect their personality from being tarnished in order to be positively perceived by the audience and thus aid in the achievement of campaign objectives.
Challenges of cultural imperialism theory in Tanzania: a case study of Bongo Flava Music in Dar-es-Salaam
(University of Dar es Salaam, 2013) Benson, Alex
Citizen journalism practices in Tanzania’s television stations: the case study of Tanzania Broadcasting Corporation (TBC1), Independent Television (ITV) and Channel Ten
(University of Dar es Salaam, 2017) Kondo, Kondo Musa
This study focused on Citizen Journalism practices in Tanzania’s television stations using TBC1, ITV and Channel Ten as the cases studies. Digital technologies especially internet has created a new order of information overload where the citizen as a non-profession is making contributions to media content. Traditionally, a journalist is the professionally trained person with the skills to interpret the information the audience should receive. However, this trend is changing in the wake of online journalism. The aim of this study was to find out what and how the user generated content is used by Tanzanian televisions. The research was therefore founded on the democratic participant theory that was used as normative frameworks for evaluating media performance. The research employed a mixed methods approach as strategy of inquiry and purposive sampling techniques to collect data from program producers, program assistances, presenters, editors and program coordinators by using both questionnaires and interview techniques. Data was analyzed with the help of the Statistical Package for Social Scientists (SPSS) version 17 for descriptive statistics. It has been found that among the means used by citizens to deliver the content they gather to television station; mobile phones are used more often than other means. And texts were the main type of user generated content contributed by citizens to television stations. The study reveals that television stations have no specific schedule to air user-generated content. The main challenges facing citizen journalism were reported as most of user generated content being difficult to verify, and the videos and images were found to be of poor quality and lacking confidentiality in some cases.
The contribution of print media in promoting civic education in Tanzania: a case study of Majira newspaper
(University of Dar es Salaam, 2015) John, Jesse Flavian Ndizera
This study was done to investigate the contribution of print media in promoting civic education in Tanzania. Specifically the study was intended to (1) identify civic education articles published; (2) identify groups which were the target of such articles published; (3) determine the prominence accorded to civic education articles; and (4) determine the challenges in reporting civic education issues. A case study descriptive research design was used. The simple random sampling technique was used to select 60 news issues of Majira Newspaper that were published from January 2015 to June 2015 for review by means of a structured questionnaire. Key informants guide was used to collect data on challenges in reporting civic education matters. The study found that the topic of election was more covered as it comprised of 27% of all civic education published articles. Other preferred topics include democracy (22.7%); governance (15.8%); human rights (13.1%) and abiding to the laws of the nation (10%). The least reported topic was defense of the nation comprising of 3% of the articles published; peace (3.4%) and citizens’ duties (5%). Most articles targeted the members of general public; government and religious leaders; students/youths; and women among others. Low prominence accorded to civic education articles was vividly evidenced with many articles being similar to classified adverts. Challenges facing delivery of civic education include the pressure to cover marketable news and high cost of running private media houses. The study concluded that in Tanzania reporting of civic education is constrained by poor focus of topics, target group and low prioritization. Based on these findings it is recommended that the Government should design policies that will reduce cost by reducing tax structures for consumables and machineries used in print and electronic media houses. Also stakeholders can develop and provide special awards and incentives to journalists and media houses which cover and report news on civic education.
The contribution of print media towards conflict resolution between farmers and pastoralists in Mvomero District : a case study of Mwananchi Newspaper
(University of Dar es salaam, 2020) Johnbosco, Lucy
This study examined the contribution of print media towards conflict resolution between farmers and pastoralists in Mvomero District: A case study of Mwananchi newspaper. Specifically, the study had three specific objectives: the first one was to establish the sources of information through which Mwananchi newspaper journalists collected farmer-pastoralist land conflicts stories in Mvomero District; Second, to examine news stories on Mvomero District farmer-pastoralist land conflict covered in the Mwananchi newspaper between Januarys and June 2016, and third was to assess the impact of Mvomero farmer-pastoralist land conflict news stories in Mwananchi newspapers towards the relevant stakeholders to come up with the solution. The study purposely selected 5 issues of Mwananchi newspaper published Mvomero farmer-pastoralist land conflict news stories between 2016 and June 2016 month, therefore the total of 30 issues of Mwananchi newspaper published Mvomero farmer-pastoralist land conflict news stories between 2016 and June 2016 were purposely selected and analyzed. 20 respondents from Mwananchi newspaper who covered Mvomero farmer-pastoralist land conflict news stories were purposively interviewed. The findings revealed that Mwananchi reporters who covered Mvomero farmer-pastoralist land conflict news stories used Mvomero District agricultural officers and Mvomero village executive officers as their source of information. Only 11 Mvomero farmer-pastoralist land conflict news stories were published between January 2016 and June 2016 and study found out that farmer-pastoralist land conflict stories in Mwananchi newspaper impacted the relevant stakeholders to come up with the solution for the conflicts in Mvomero district. Based on the findings the study, recommended that authorities should establish an effective rule of law and implementation of good governance to minimize abuse of power and corruption among the local government leaders.
The contribution of television advertisements in enhancing knowledge on the use of TRA EFD machines: a Case of Kinondoni Municipality
(University of Dar es Salaam, 2019) Mahena, Lilian
The aim of the study was to assess the contribution of television advertisements in enhancing knowledge on the use of TRA EFD machines: Acase of Kinondoni Municipality. The study specifically had three objectives namely; to find out what extent has TRA-EFD television adverts influenced grocers and buyers in Kinondoni Munic
The contribution of Ubongo kids tv program in educating children on social skills: a case of Mugabe and Bunju a primary
(University of Dar es Salaam, 2015) Kajuna, Esteria
This study analysed the contribution of Ubongo Kids TV program on educating Children about Social Skills. It was conducted in Dar es Salaam specifically into two public schools: Bunju 'A' and Mugabe primary school. It sought to identify the extent to which children are exposed to television, factors for watching Ubongo Kids program, lessons learnt and challenges that children face when watching the program. Case study was deployed whereby interview and participant observation were carried out to 150 children who were purposively. The study found out that programs that are aimed at teaching school related skills have their contribution in imparting social skills. The upshots revealed that, 48% of children were able to learn social skills from the Ubongo Kids TV program despite the fact that the same aimed at teaching school related skills such as math and science. The social skills were learnt generally from the whole program and specifically from children's favourite characters and episodes. The study also found that the co-viewers that is parents and older siblings do not mediate when watching the program something that lead to children having questions about the reality of animations and math problems which remained unsolved in children's heads. This study concluded that the program that aims at imparting schools skills can have satisfactory contribution towards the development of social skills to children who are still learning from their environment. It is therefore recommended to TV producers, media schools, parents and researchers to put more emphasis on impacting these young minds socially so as to generate the societies that are better places to every human being.
The contribution of Ubongo Kinds TV program in educating children on social skills: a case of Mugabe and Bunju 'A' primary schools.
(University of Dar es Salaam, 2015) Kajuna, Esteria
This study analyzed the contribution of Ubongo Kids TV program on educating Children about Social Skills. It was conducted in Dar es Salaam specifically into two public schools: Bunju 'A' and Mugabe primary school. It sought to identify the extent to which children are exposed to television, factors for watching Ubongo Kids program, lessons learnt and challenges that children face when watching the program. Case study was deployed whereby interview and participant observation were carried out to 150 children who were purposively. The study found out that programs that are aimed at teaching school related skills have their contribution in imparting social skills. The upshots revealed that, 48% of children were able to learn social skills from the Ubongo Kids TV program despite the fact that the same aimed at teaching school related skills such as math and science. The social skills were learnt generally from the whole program and specifically from children's favorite characters and episodes. The study also found that the co-viewers that is parents and older siblings do not mediate when watching the program something that lead to children having questions about the reality of animations and math problems which remained unsolved in children's heads. This study concluded that the program that aims at imparting schools skills can have satisfactory contribution towards the development of social skills to children who are still learning from their environment. It is therefore recommended to TV producers, media schools, parents and researchers to put more emphasis on impacting these young minds socially so as to generate the societies that are better places to every human being.
Drama as an effective tool of communication Among the youth: A Case of TUSEME Project
(University of Dar es Salaam, 2005) Lebejo, Godfrey
The prevailing situation of inadequacies in communication initiatives among the youth has been the source of motivation to deal with this study. Using TUSEME Project as a case study, this study examines the effectiveness of drama as a tool of communication in secondary schools and factors that affect the youths’ ability to utilize their experiences in identifying and talk publicly about issues that concern them. It illuminates the argument that drama is a powerful tool in communicating messages among the youths. Through library research, viewing of TUSEME videos and analyzing the content and form of TUSEME plays, the study managed to advance forth its argument. The study discusses the effectiveness of drama as a tool of communication among the youth and’ provides a method that is profitable and relevant to youths’ development. The study also discusses the historical background of TUSEME project, its activities especially annual festivals. The study focuses on TUSEME as an effectiveness tool of communication by analyzing TUSEME plays and discussing the emerging themes from these plays.
The effectiveness of government communication units in Tanzania: a case study of the ministry of water
(University of Dar es Salaam, 2013) Kaali, Bernard Nikodemo
This study was aimed at investigating the effectiveness of government communication units in facilitating communication with stakeholders in Tanzania. The study area included the ministry of water, Kinondoni and Bagamoyo districts. This study employed qualitative research methodology and specifically, in – depth interview. Three research questions guided data collection. The population sample was thirty five respondents. These included five members of government communication unit, ten staff of Water Sector Development Programme, and ten water users from Kinondoni and ten from Bagamoyo. Data collection method involved interviews, documentary review and observation. The collected data were qualitatively analysed. The findings showed the following. Firstly, the communication unit has done little in using suitable methods of communication in communicating with stakeholders. Secondly, the unit has done little to assist and advise the Ministry in matters of communication. Thirdly, the unit lacks capacity to maintain timely and consistent communication among stakeholders. Based on these findings, it is concluded that the Communication Unit fo the Ministry of Water is less effective in facilitating communication with stakeholders. To ensure effective communication with stakeholders, the study suggests the following: Firstly, a Government Communication Policy should be made available to communicators and stakeholders. Secondly, the Communication unit should have a Communication Strategy and use it. Thirdly, the Unit should be provided with sufficient resources to meet budget requirements. Fourthly, the unit should enhance its capacity to ensure effective use of new Media Technology by conducting awareness to both stakeholders. Fifthly, the Unit should conduct awareness campaign to all stakeholders on its functions. Sixthly; the unit should be given freedom of accessing and disseminating information. And finally, the unit should work in partnership with other organisations to fulfill its objectives.
Effectiveness of television programmes in promoting Tanzania's domestic tourism : a case Study of Channel Ten's Utalii wa Ndani'
(University of Dar es Salaam, 2015) Ngomuo, Debora
This study determined the effectiveness of television programmes in promoting domestic tourism in Tanzania using Channel Ten as a case study. The study deployed a combination of both qualitative and quantitative methods to collect and analyse the research data. Under the quantitative method, the questionnaire was used to collect data from television viewers of Kinondoni Municipality at Sinza, Ubungo and Makumbusho wards. With qualitative method, an interview was done with the producer and editor of "Utalii wa Ndani" programme to get the ways of improving the packaging of the programme to enhance its receptiveness and effectiveness. The study found that, although television programmes such as "Utalii wa Ndani" aired by Channel Ten have the potential of fostering domestic tourism, there was limited follow-up actions resulting from watching the programme. There was hardly any follow-up education of the viewers on the importance of visiting the sites physically after watching them on the television screen. In addition, the "Utalii wa Ndani" programme has a short airtime when the majority of the respondents demanded additional time. On the basis of these findings, the study concludes that television has the potential of promoting domestic tourism in Tanzania; however, there was a need to repackage these programmes to make them more effective. It is, therefore recommended that, the programmes should be packaged to educate viewers on the importance of domestic tourism, inspire locals to have interest to visit the sites, elongate the airtime with enhanced creativity, and encourage the use of corporate sponsorship to have packages for viewers that would allow them to sample the sites and their experiences aired on TV to serve as an encouragement to others.

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