The role of corporate social responsibility activities in building economic and social reputation of international business firms in Tanzania a case of the telecommunications industry

The study examined the role of Corporate Social Responsibility activities in building economic and social reputation of International Business Firms in Tanzania: A Case of the Telecommunications Industry. Information was collected by administering 100 questionnaires to customers and interviews were conducted to 7 employees of Telecommunication companies. Data collected from the questionnaire were coded in Statically Package for Social Sciences software package and were analyzed by using descriptive statistics and factor analysis. Results from the study revealed that sports sponsorship has an impact on building reputation of international telecommunication companies with regard to health related activities. Also education on Corporate Social Responsibility (CSR) activities has an impact on reputation of the international telecommunication companies. It is recommended that the companies should set at least one press conference per year to make the public aware of CSR activities and that it is important for the companies to set a sponsorship program for students on education programs such as computer as well as engineering courses.