Analysis of the awareness of electronic commerce products offered by commercial banks in Tanzania: the case study of Tanzania

The purpose of this study was to analyze the awareness of e-commerce products offered by Commerce banks in Tanzania to the account holders. Commerce banks are incurring high costs, wasting a lot of time and making many errors in processing the transactions manually; these problems lead most of the commercial banks to use e-commerce techniques their products. Based on the survey of 150 respondents in Dar es salaam, Morogoro, Mwanza, Arusha and Dodoma, the data was collected using Chi-square and latent variables were tested using multiple regression. Data was presented using tables and charts. The findings of the study indicated that the account holders are aware of the e-commerce products offered by Commercial banks, it was also observed that account holders are aware of the commercial banks e-commerce products to the large extent do not make use of them and lastly commercial banks e-commerce products do not meet users requirements. It is recommends that commercial banks use e-commerce technology in offering their products and they should educate their customers about the advantage of this technology before introducing in to the market.