Analysis of the awareness of electronic commerce products offered by commercial banks in Tanzania: the case study of Tanzania

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Date
2008
Journal Title
Journal ISSN
Volume Title
Publisher
University of Dar es salaam
Abstract
The purpose of this study was to analyze the awareness of e-commerce products offered by Commerce banks in Tanzania to the account holders. Commerce banks are incurring high costs, wasting a lot of time and making many errors in processing the transactions manually; these problems lead most of the commercial banks to use e-commerce techniques their products. Based on the survey of 150 respondents in Dar es salaam, Morogoro, Mwanza, Arusha and Dodoma, the data was collected using Chi-square and latent variables were tested using multiple regression. Data was presented using tables and charts. The findings of the study indicated that the account holders are aware of the e-commerce products offered by Commercial banks, it was also observed that account holders are aware of the commercial banks` e-commerce products to the large extent do not make use of them and lastly commercial banks e-commerce products do not meet users` requirements. It is recommends that commercial banks use e-commerce technology in offering their products and they should educate their customers about the advantage of this technology before introducing in to the market.
Description
Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF HF1040.9T34M36)
Keywords
E-commerce, Electronic commerce products, Commercial banks, Tanzania
Citation
Mark, D (2008) Analysis of the awareness of electronic commerce products offered by commercial banks in Tanzania: the case study of Tanzania.Master dissertation, University of Dar es Salaam, Dar es Salaam.