The study of practice of corporate social responsibility (CSR) at CRDB bank

dc.contributor.authorKiobya, Amri A.
dc.date.accessioned2019-06-26T13:09:27Z
dc.date.accessioned2020-01-08T09:49:25Z
dc.date.available2019-06-26T13:09:27Z
dc.date.available2020-01-08T09:49:25Z
dc.date.issued2011
dc.descriptionAvailable in print formen_US
dc.description.abstractThis research focuses on investigating why CRDB BANK engages in Corporate Social Responsibility (CSR), how they apply CSR and how CSR can affect the profitability of the Bank. I have conducted a case study on CRDB BANK, in order to gain a deeper understanding of CSR. I studied why CRDB BANK engage in CSR, how do they apply it and to see if there is a relationship between the profitability of the bank and the practice of CSR. This was done through interview to senior officials of the Bank, at the CRDB BANK Headquators. I have found out that CRDB BANK reasons of Engaging in a CSR activities are to be a good corporate citizen but also to make its corporate brand known in the society and make profit. My recommendation therefore is that more companies must invest in CSR activities also market their activities so the people can know what they are doing to the society. This will help the companies increase sales motivate employers and also improve the reputations of the companies. But in practicing CSR companies must strike a balance in investing in CSR and making sure not to compromise their objective of profit maximization. I also recommend a broader study to be undertaken on studying the practice of CSR in more firms and deferent sectors so more can be known on the CSR practice.en_US
dc.identifier.citationKiobya, A. A (2011) The study of practice of corporate social responsibility (CSR) at CRDB bank. Master dissertation, University of Dar es Salaam. Available at http://41.86.178.3/internetserver3.1.2/detail.aspxen_US
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/4766
dc.language.isoenen_US
dc.publisherUniversity of Dar es Salaamen_US
dc.subjectCorporate social responsibilityen_US
dc.subjectSocial responsiblility of businessen_US
dc.subjectCooperative and Rural Development Banken_US
dc.titleThe study of practice of corporate social responsibility (CSR) at CRDB banken_US
dc.typeThesisen_US

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