The usage of mobile ticketing on transport industry in Tanzania: a case of mobile ticketing limited.
| dc.contributor.author | Muchuruza, Geofrey | |
| dc.date.accessioned | 2020-09-26T09:47:32Z | |
| dc.date.available | 2020-09-26T09:47:32Z | |
| dc.date.issued | 2018 | |
| dc.description | Available in print form, East Africana Collection, Dr. Wilbert Chagula Library | en_US |
| dc.description.abstract | The study aimed to assess the usage of mobile ticketing in the public transport system in Tanzania, with a case of the Mobile Ticketing Limited. Specifically, the study sought to determine extent to which costs related factors, responsiveness related factors and perceived trust influence on usage of mobile ticketing in Tanzania. The study involved 120 participants from various places who were randomly selected for data collection through self-administered questionnaires. Data were then analysed quantitatively by using Statistical Package for Social Sciences (SPSS) where frequency, mean and standard deviation were computed before regression analyses were run. The study finding showed that all three variables, namely, costs, responsiveness and trust related factors positively influenced on usage of mobile ticketing. However, only costs and responsiveness related factors were strongly influencing factors, while trust related factors had positive but less significant influence on mobile ticketing use. The implication is that costs and responsiveness factors are good determinants of customers’ influence on using mobile ticketing than trust. In due regard, the researcher recommends significant investment in both costs and responsiveness related factors for good undertaking of the said venture. | en_US |
| dc.identifier.citation | Muchuruza, G. (2018). The usage of mobile ticketing on transport industry in Tanzania: a case of mobile ticketing limited. Master dissertation, University of Dar es Salaam. Dar es Salaam. | en_US |
| dc.identifier.uri | http://41.86.178.5:8080/xmlui/handle/123456789/13561 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Dar es Salaam | en_US |
| dc.subject | Public transport system | en_US |
| dc.subject | Mobile ticketing Limited | en_US |
| dc.subject | Transport industry | en_US |
| dc.subject | Tanzania | en_US |
| dc.title | The usage of mobile ticketing on transport industry in Tanzania: a case of mobile ticketing limited. | en_US |
| dc.type | Thesis | en_US |