The usage of mobile ticketing on transport industry in Tanzania: a case of mobile ticketing limited.

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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
University of Dar es Salaam
Abstract
The study aimed to assess the usage of mobile ticketing in the public transport system in Tanzania, with a case of the Mobile Ticketing Limited. Specifically, the study sought to determine extent to which costs related factors, responsiveness related factors and perceived trust influence on usage of mobile ticketing in Tanzania. The study involved 120 participants from various places who were randomly selected for data collection through self-administered questionnaires. Data were then analysed quantitatively by using Statistical Package for Social Sciences (SPSS) where frequency, mean and standard deviation were computed before regression analyses were run. The study finding showed that all three variables, namely, costs, responsiveness and trust related factors positively influenced on usage of mobile ticketing. However, only costs and responsiveness related factors were strongly influencing factors, while trust related factors had positive but less significant influence on mobile ticketing use. The implication is that costs and responsiveness factors are good determinants of customers’ influence on using mobile ticketing than trust. In due regard, the researcher recommends significant investment in both costs and responsiveness related factors for good undertaking of the said venture.
Description
Available in print form, East Africana Collection, Dr. Wilbert Chagula Library
Keywords
Public transport system, Mobile ticketing Limited, Transport industry, Tanzania
Citation
Muchuruza, G. (2018). The usage of mobile ticketing on transport industry in Tanzania: a case of mobile ticketing limited. Master dissertation, University of Dar es Salaam. Dar es Salaam.