Management and Marketing of Information Services in Africa
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SAGE Publications
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Abstract
Stresses the need for library and information professionals to adopt a pro-active approach in marketing their services in the context of basic marketing principles, in order to achieve the ultimate aim of serving both actual and potential users of such services, with special reference to sub-Saharan Africa.
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Full text can be accessed at
http://idv.sagepub.com/content/9/1-2/52.short
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Citation
Nawe, J., 1993. Management and marketing of information services in Africa. Information development, 9(1-2), pp.52-57.