Evaluation of website adoption by insurance companies in Tanzania
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Date
2016
Authors
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Journal ISSN
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Publisher
University of Dar es Salaam
Abstract
Insurance companies with established websites are in a position to adopt advertising and marketing strategies. This dissertation used the extended model of internet commerce adoption to assess adoption of internet technologies by the website of insurance companies in Tanzania. The sample taken included the website of all insurance companies of Tanzania which are listed on the TIRA website as licensed companies. Data collected was guided by the extended model of internet commerce adoption and website design features. The data analysis was conducted by using descriptive and inferential analysis, which was the frequency analysis and chi- square test It was found that not all insurance companies had website and other website were inactive, therefore twenty website were evaluated. The findings of this observation confirmed the variety of these website presented level 2 functionality (provision) and almost all of them have not reached stage 3 of the level of website adoption. The results add further support to the premise of the model that, in growing commercial website, businesses in this industry normally begin without a doubt by means of establishing a presence on the web and construct itself over time, as their experience and experience and expertise in the use of internet technology increases. However, businesses searching to gain advantage from their websites need to create and preserve websites which are a success in helping the interaction and communication of the business enterprise with their users.Consequently, this study additionally assessed the design of these website and the marketing mixes that they emphasize. The study found the most marketing mix emphasized by these website was the core services followed by distribution which was found on 70% of the websites. Nevertheless, more than half of the website were well design based on the features that were observed. Suggestion and recommendations are also supplied based at the findings of this study
Description
Available in print form, East Africana Collection, Dr.Wilbert Chagula Library, (THS EAF HG8723.8.T4753)
Keywords
Insurance companies, , Tanzania
Citation
Theus,J. (2016). Evaluation of website adoption by insurance companies in Tanzania, Masters dissertation, University of Dar es Salaam, Dar es Salaam.