Linkage between information generation and dissemination to users via electronic media: a case study of how users in Sikonge district get forestry information.
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Date
2002
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Publisher
University of Dar es Salaam
Abstract
In spite of much research and many strategies and plans to curb deforestation, the rate of forest loss in Tanzania continues to increase. A theoretical and conceptual framework devised to test the ideal link that should exist between the generators of forestry information and the users, via the media. This study was conducted in Dar es Salaam and Sikonge District, Tabora Region, to test the framework and the assumptions. The sample included thirty users - twenty-eight domestic and two commercial. The selected media institutions were two radio and two television stations. Again the selected generators constituted a mix of international and national organisations. According to the framework guidelines and the selected sample, the findings showed that there was some linkage in the existing communication systems between generators and users via television and radio. However, it was generally uneven. Linkages between some generators and the media were also mixed. For example, Radio Tanzania, Dar es Salaam (RTD) and Ministry of Natural Resources and Tourism had a strong link. Radio Tumaini had weak links with generators. However, all users had access to the radio, the link with the media was not strong because the number of programmes transmitted per year were too few to have any impact. To strengthen the existing system of communication between generators and media there is a need for increasing the frequency with which forestry information is given to the media who, in turn, should then increase the number of programmes to users by using innovative ways to entice users to pay attention to them as suggested. Finally, since radio is a potential communication media, RTD and other radio stations also need to improve transmission to rural areas so that the reception is always clear and the timing appropriate for rural women and men.
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Available in print form
Keywords
Media programs (Education), Information producers, Information seekers, Sikonge, Information link, Dar es Salaam, Tabora
Citation
Shija, H. (2002). Linkage between information generation and dissemination to users via electronic media: a case study of how users in Sikonge district get forestry information. Master dissertation, University of Dar es Salaam. Available at (http://41.86.178.3/internetserver3.1.2/search.aspx?formtype=advanced)