An investigation on impact of marketing orientation of islamic banking and its competitive advantages: the case of Amana bank and NMB bank
| dc.contributor.author | Joseph, Jacob | |
| dc.date.accessioned | 2019-10-31T07:43:19Z | |
| dc.date.accessioned | 2020-01-08T09:51:09Z | |
| dc.date.available | 2019-10-31T07:43:19Z | |
| dc.date.available | 2020-01-08T09:51:09Z | |
| dc.date.issued | 2014 | |
| dc.description | Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF HG3368.T34J67) | en_US |
| dc.description.abstract | The study examines the impact of marketing orientation of Islamic banking and its competitive advantages. Also the study evaluate the marketing orientation of Islamic banking that give them marketing advantages, evaluate how do the Islamic financial institution do that gives them an edge over the regular financial institutions and also examine the nature of Islamic market orientation along with its antecedents and consequences. The case study strategy was used to get necessary and required data to answer the research questions. Questionnaires were used to collect data from different respondents, which were then analyzed through inferential statistics. Findings revealed that the organization consider the following Marketing orientation of Islamic banking that give them marketing advantages. These include Variety banking services, focus on Research and development, adoption of new technology, promotion and marketing and also competitive advantages. The study also reveals that employing competent staffs and also effective responding to customer complains as main strategies used by Islamic banking. The analysis further reveal that the banks focus themselves on normal marketing mix strategies, use modern and advanced marketing strategies, focus on needs and provide credit facilities as other bank. The inferential statistics also prove different factors between gender and experience with marketing orientations. Results obtained from the study have implications to these banks, the government and even their clients on improving their service and marketing. Therefore, it is recommended that the organization should improve their Islamic banking practices and focus more on satisfying their customer and hence remove the mind that the banks are only for Muslims. | en_US |
| dc.identifier.citation | Joseph, J. (2014) An investigation on impact of marketing orientation of islamic banking and its competitive advantages: the case of Amana bank and NMB bank, Master dissertation, University of Dar es Salaam, Dar es Salaam | en_US |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/5256 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Dar es Salaam | en_US |
| dc.subject | Banks and banking | en_US |
| dc.subject | Religious aspects | en_US |
| dc.subject | Islam | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Amana Bank | en_US |
| dc.subject | NBC bank | en_US |
| dc.subject | Tanzania | en_US |
| dc.title | An investigation on impact of marketing orientation of islamic banking and its competitive advantages: the case of Amana bank and NMB bank | en_US |
| dc.type | Thesis | en_US |