Customer care towards building customer satisfaction: a case study of the University of Dar es Sa laam

The major objective of the study was to investigate the impact of customer care towards building customer satisfaction. The study was conducted using survey by taking the University of Dar es Salaam as a case study. The findings show that there were significant contributions of customer care on the customer satisfaction. A part from that, the study revealed that University of Dar es Salaam customers are moderately satisfied. This suggests that more customer care efforts are desired in order to make the customers very satisfied. This suggests that more customer care efforts are desired in order to make the customers very satisfied. The study recommends that all UDSM supporting staff should be trained on customer care issues. In addition to that, the UDSM management should explore and implement other strategies which will make their customers very satisfied apart from employing customer care care approach.