An evaluation of mass media in promoting wildlife tourism in Tanzania: the case of Tanzania national parks
| dc.contributor.author | Timoth, Eliavera Aminiel | |
| dc.date.accessioned | 2019-11-19T09:38:57Z | |
| dc.date.accessioned | 2020-01-08T09:52:38Z | |
| dc.date.available | 2019-11-19T09:38:57Z | |
| dc.date.available | 2020-01-08T09:52:38Z | |
| dc.date.issued | 2009 | |
| dc.description | Available in print form, East Africana Collection, Dr. Wilbert Chagula Library | en_US |
| dc.description.abstract | This study evaluated mass media used in promoting wildlife tourism in Tanzania by local authorities and tour operators in attracting tourists Tanzania National Parks. It identified the media used and other promotional activities and assessed their effectiveness and efficiency in delivering information to targeted customers. The study involved desk and field research. Desk research involved collection of information related to the theories and concepts of communication and official statistics. Field research was conducted in Dar es Salaam and Arusha cities. Forty tour operators and sixty international tourists were interviewed. Combinations of sampling techniques were used. These were purposive and incidental sampling. An SPSS program was used to analyze data. Hypotheses were tested using Kolmogrov Sminov to investigate effectiveness level of media and Satisfaction level. Cross Tabulation was used to test relationships together with Chi-Square.The findings show that the following were more effective in promoting wildlife tourism: the Internet, Word of Mouth, Brochures, Overseas Agencies and Trade fair and Exhibitions. However, Television, Radio, Newspapers and Road shows were not very effective in promoting wildlife tourism in Tanzania. It is therefore recommended that tourism stakeholders should invest more in identified media which are more effective in promoting wildlife tourism. | en_US |
| dc.identifier.citation | Timoth, E. A (2009) An evaluation of mass media in promoting wildlife tourism in Tanzania: the case of Tanzania national parks, Master dissertation, University of Dar es Salaam. | en_US |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/5508 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Dar es Salaam | en_US |
| dc.subject | Mass media | en_US |
| dc.subject | Wildlife tourism | en_US |
| dc.subject | Promoting | en_US |
| dc.subject | Tanzania national parks | en_US |
| dc.title | An evaluation of mass media in promoting wildlife tourism in Tanzania: the case of Tanzania national parks | en_US |
| dc.type | Thesis | en_US |