The impact of selected factors on the SME’s marketing performance under grobalization in Tanzania: case study of Kinondoni, Temeke and Kibaha Districts

This study was about the impact of selected factors on the SME's marketing performance under globalization in Tanzania such as technology, financial infrastructures, policy frameworks and networks. It was a case study conducted in three districts of Tanzania; Kinondoni, Temeke and Kibaha in Tanzania. The study posed as a problem to SME's that need to be understood from within and out of entrepreneur's perception with regard to the selected factors on the extent at which it affects their business performance under globalization. The main objective of this study was to examine the impact of selected factors on the SME's marketing performance under globalization. The specific objectives of this study were to examine the extent to which technology, financial infrastructures, SME's policy frameworks and networks influence marketing performance of SME's. For the purpose of obtaining and data for drawing conclusion on the main and specific objectives, the primary data were collected using structured questionnaire administered to 127 respondents selected randomly followed with face to face interview and Focus Group Discussion (FGD) from the three selected districts. The analysis found that out of the four factors examined, technology and networking were seen to be an opportunity. However financial infrastructures and policy framework still were seen as threats need improvements. The study recommends that demands policy and strategy review should be implemented to bring up SME's from grassroots. That is because SME's contribute to national economy, hence enhancing lobbying and advocacy skills and knowledge to entrepreneurs.