Strategic processes of internationalizing manufacturing SMEs in Tanzania
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The main aim of this study is to explore the strategic process of the internationalization of manufacturing SMEs in Tanzania. Specifically, objectives were to determine the internation strategies adopted by manufacturing SMEs and to assess the extent to which the adopted strategies contribute to growth of manufacturing SMEs at international level. The study employed qualitative research method whereby interview guide was used as primary data collection tool from 100 respondents. The data obtained was analysed using content analysis technique. The results show that cost is the major determinants for manufacturing SMEs’ choice of internationalization strategy. Also, level of education and length of operation time were found to have great influence in the choice of internationalization strategy. Moreover, this study found strong and increasing participation of women in international business. Unlike previous studies that concentrated on one or two strategies in understanding internationalization of SMEs, this study has combined all the internationalization strategies. Gender appears to be an important factor in decision making for SMEs to go international SMEs length of operation in industry empower confidence as they grow international.