Coping strategies of Tanzanian female entrepreneurs: the case informal tie and dye enterprises

The main objective of this qualitative study was to empirically investigate business coping up strategies used by Tanzanian female entrepreneurs in the informal sector to overcome their problems. The study was carried out in Dar es Salaam, Tanzania. Considering the qualitative nature of the research problem, empirical analysis was based on in-depth case studies of four informal tie and dye enterprises. The case study data were based on interviews with four female entrepreneurs who are owner managers. Data analysis was done through cross-case analysis. The study found out that there are indeed differences in strategies between female entrepreneurs. Results indicate that women entrepreneurs use different strategies to overcome their problems. Networking, flexibility, quality control, product differentiation, niche marketing, ownership of multiple businesses, and group associations were the most useful strategies used by female entrepreneurs. In addition women were seen to be greatly dynamic, innovative and creative. Findings have implications for our understanding on experiences of the informal female operators. It is proposed that the government's intervention, support services, lenders and non-governmental organizations should assist the informal operators by creating conducive environments, which will facilitate their performance.