The role of university business and entrepreneurship education on enterprise performance: the case of BBA Graduates from University Of Dar Es Salaam

This study investigates the role of University Business and Entrepreneurship Education on enterprise performance it identifies main types of knowledge, attitudes, skills and habits acquired by graduate owner-managers and their perceived relevance in business enterprise performance. Qualitative research design method was employed, probing into insights through depth interviews. Participants were the Bachelor of Business Administration (BBA) graduates from University of Dar es Salaam, having established business firms prior to their enrolment and were selected through a snowball technique. Results reveal that, University Business and Entrepreneurship Education (UBEE) shape and improve the general thinking and practice of business owner-managers geared to becoming successful entrepreneurs. Exposure and participation .in BBA courses enable owner-managers mobilize, employ and maintain appropriate mix between human and other non-human resources; a mix important to growth, survival and sustainability of their firms. The study recommends that, SMEs owner-managers should strive to acquire more business and entrepreneurship education. Universities and business schools on their part should continually seek to understand the needs and requirements of entrepreneurs to deliver that knowledge and skills appropriate to enterprise development.