Assessment of online presence of Tanzania tourist board (ttb) as a means of marketing Tanzania as a tourist destination

The purpose of this study was to assess online presence of Tanzania Tourist Board as a means of marketing Tanzania as a tourist destination. The study attempted to assess online presence of Tanzania tourist potential in third party websites and specific types of organization which communicated these potential. An online survey on five major search engines was conducted. Content observation was conducted to the first pages of selected major five search engines of Google, Bing, Yahoo, Ask and Yandex and the data were recorded to a data matrix. A total of 43 subsequent search results were thereafter analysed and through chi-square tests findings were obtained. The findings revealed that Tanzania tourist board’s online presence is sparsely available in relation to Tanzania tourist potential. Further, it was revealed that TTB’s availability on third party websites does not necessarily imply that it is for advertisement of Tanzania’s tourist potential. The study has noted that most countries have largely embraced the online forum in marketing themselves and Tanzania must do more as it brings economies of scale with almost no target limits. The study recommends embracing the internet as a means of marketing tourist potential generally and specifically for TTB. Also further research and studies are needed by a broader range of similar field since this is an exploratory study. It provides suggestions for indicators for tourism for developing countries in promoting their tourist attractions to the developed countries.