The effects of product attributes on consumers' perception: the case of beer brands marketed in Tanzania

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dc.contributor.authorMwigune, Ahazi Seif
dc.date.accessioned2019-12-02T08:59:54Z
dc.date.accessioned2020-01-08T09:53:27Z
dc.date.available2019-12-02T08:59:54Z
dc.date.available2020-01-08T09:53:27Z
dc.date.issued2007
dc.descriptionAvailable in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF BF697.T34M84)en_US
dc.description.abstractThe aim of this study was to examine the effects of product attributes on consumers' perception, the case of beer brands marketed in Tanzania. Respondents were 162 in total for Dar es Salaam, Coast Region, Morogoro and Mbeya. The data were collected using a structured questionnaire and analyzed using SPSS package. The findings revealed that the product attributes (Intrinsic and Extrinsic factors) have an influence on the decision to purchase and no influence on the intention to recommend the product to others. Finally findings indicate that the level of satisfaction from purchase experience has a great influence on brand loyalty. These findings could provide some vital information for practitioners and researchers and those who are interested in manufacturing and marketing products which that should match with consumer needs and wants.en_US
dc.identifier.citationMwigune, A.S (2007) The effects of product attributes on consumers' perception: the case of beer brands marketed in Tanzania.Master dissertation, University of Dar es Salaam, Dar es Salaam.en_US
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/5624
dc.language.isoenen_US
dc.publisherUniversity of Dar es Salaamen_US
dc.subjectSatisficationen_US
dc.subjectSelfen_US
dc.subjectConsumer satisfactionen_US
dc.titleThe effects of product attributes on consumers' perception: the case of beer brands marketed in Tanzaniaen_US
dc.typeThesisen_US
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