Investigation of e-commerce involvement by Tanzanian cash crops exporters

dc.contributor.authorMang’ombe, Nickson Emmanuel
dc.description: Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF HF5548.33.T34M36)en_US
dc.description.abstractThe main objective of the study was to investigate the use of e-commerce by Tanzanian exporters particularly those exporting cash crops. The study also had specific objectives which were, to identify the perceptions of Tanzania exporters on using e-commerce in exporting their products, to ascertain the intention of e-commerce usage in agricultural exportation and to identify the challenges faced by Tanzanian exporters in using e-commerce. The study used interpretivism approach in generating both primary and secondary data. The total population consisted of 300 traders from different regions. The expected respondents were 75 traders but 67 traders responded out of 75. Interview techniques were used to collect data from Ruvuma, Mtwara, Dodoma and Dar es Salaam regions. Interview guide was used to guide the interviewer in obtaining information from the respondents. As the data were thematically analyzed, the coding manual was used to summarize the results and findings, where different terms and composite terms were obtained to the three main predetermined themes namely, perception, intention and challenges respectively. The findings revealed that, all themes (perception, intention and challenges) employed in this study indicated a positive attitude towards e-commerce usage on export business by Tanzanian exporters of cash crops. In the light of this study, more research is needed to provide the in depth knowledge about e-commerce involvement to trading of agricultural crops. In addition, more studies are required to establish suitable solutions to the available challenges. The study recommends exporters to stress enough on using e-commerce.en_US
dc.identifier.citationMang’ombe, N. E. (2015).Investigation of e-commerce involvement by Tanzanian cash crops exporters, Master dissertation, University of Dar es Salaam.en_US
dc.publisherUniversity of Dar es Salaamen_US
dc.subjectElectronic commerceen_US
dc.subjectCash cropsen_US
dc.titleInvestigation of e-commerce involvement by Tanzanian cash crops exportersen_US