User choice of service provider on digital television in Tanzania:a case study of Ilala Municipality

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University of Dar es Salaam
The study was on user choice of service provider on digital television in Tanzania. The study investigated Customer’s perceptions on the services provider on digital television, the selection criteria on use of digital television and the challenges facing users the services provider on digital television. Data collection methods used was questionnaires. The data analysis method was SPSS on descriptive and Inferential statistics for t-test and one sample testing. The study involved (60%) Males and (40%) were Females. The findings revealed that digital televisions were generally of high quality than analog television, put much emphasis on channels for child cognition, had much social interaction than analogy television, had more channels for information and attained a higher social status than analogy television. It was also noted that the leading device used by most of the people was Star times follows by DStv. The lowest people were observed to be found on Digitek, TING and Continental digital television. It was discovered that there was no selection criteria used by customers to change digital service provider. It was revealed that digital television were insufficient, depends on the proper location, the prices of acquiring them were very expensive and had noise and scratches, people had no choice rather to go the digital television technology as required by the Government. It was concluded that despite of the great challenges in making sure that all Tanzanian know about the digital television transition and the coupon program. It was recommended that the Government under the ministry of communication should control suppliers on selling their products on digital television.
Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF HF5415.5.T34A43)
Customer service, Digital television, Ilala municipality, Tanzania
Alex, L.M (2013) User choice of service provider on digital television in Tanzania:a case study of Ilala Municipality.Master dissertation, University of Dar es Salaam, Dar es Salaam.