The analysis of factors affecting the marketing of domestic tourism in Tanzania: a case of domestic tourists and major participants in the domestics tourism market

This study in on the analysis of the factors affecting of domestic tourism in Tanzania. The study was developed on the situation that; the domestic tourism as compared to international tourism in Tanzania is under-marketed. Thus, the literature surveyed led to the hypotheses that: There are equal opinions from the tour operators travel agencies and tourists hotel concerning factors affecting demand for domestic tourism in Tanzania. Marketing expenditure by the government is not likely to influence the demand for domestic tourism. It Tanzania context, there is no relationship between the Tanzania real disposable income and the number of domestic tours made. The findings have revealed that, prices of tourists products, destination attractions transport infrastructure, customers care services, income levels and awareness of tourism value are among major determinants of domestic tourism in Tanzania. Esprit de corps between the individual firms in the industry and the responsible ministry would expansively create awareness of tourism value to the local customers inexpensively. Also, there is a need to establish a body responsible for the domestic tourism promotion in the country. Moreover, the government has to improve the general management of the country’s economy to raise the living standard of its local populations and hence, their income levels.