Opportunities and challenges for marketing of ecotourism in Zanzibar: the case of Jozani Chwaka Bay national park and selected stakeholder in Zanzibar
| dc.contributor.author | Khalfan, Ally | |
| dc.date.accessioned | 2020-06-05T13:45:39Z | |
| dc.date.available | 2020-06-05T13:45:39Z | |
| dc.date.issued | 2007 | |
| dc.description | Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark ( THS EAF G155.K492) | en_US |
| dc.description.abstract | The objective of this study was to discover ecotourism potential existing in Zanzibar and the factors influencing marketing of these in Zanzibar. The study was conducted through survey III actors in the tourism sectors in Zanzibar Archipelago as well as interview with key informants. The study has discovered eight ecotourism potentials that can be developed into ecotourism products at JCBNP alongside with 9 Villages adjacent to Jozani forest, they include: machaga at Pete Village, Wangwani grassland area, Fungoni and Shakani birds sighting area, Juja islan ( zoo island) and Chwaka Tour to name a few. However results of the study established that: price of tourism products the destination attractions and facilities, transport infrastructure, customer care, and awareness of tourism where are the key factors influencing marketing of ecotourism in Zanzibar. The factor found to hinder marketing of ecotourism were: limited financial resources to conduct public campaign awareness. Limited support from the local citizens limited support from the Government. Limited tourism marketing education and there are no synergies between films in promoting domestic ecotourism,. Esprit de corps between the private firms and responsible ministry would expansively create awareness of ecotourism value to the local people inexpensively. However much effort must be expended to establish a centre responsible for the promotion of ecotourism potentials existing in the isles. Future research on ecotourism should cover the whole islands in both high and low season of tourism. | en_US |
| dc.identifier.citation | Khalfan, A (2007) Opportunities and challenges for marketing of ecotourism in Zanzibar: the case of Jozani Chwaka Bay national park and selected stakeholder in Zanzibar, Master dissertation, University of Dar es Salaam | en_US |
| dc.identifier.uri | http://41.86.178.5:8080/xmlui/handle/123456789/12092 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Dar es Salaam | en_US |
| dc.subject | Tourist trade | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Jozani Chwaka bay National Park | en_US |
| dc.subject | Zanzibar | en_US |
| dc.title | Opportunities and challenges for marketing of ecotourism in Zanzibar: the case of Jozani Chwaka Bay national park and selected stakeholder in Zanzibar | en_US |
| dc.type | Thesis | en_US |