The impact of selected marketing factors on the domestic tourism performance in Tanzania

The National Tourism policy (1999) explains that, Tanzania is endowed with unique tourist attractions that draw thousands of tourism from all over the world. However, most citizens of this country have not been able to sample the same tourist attractions due to financial limitations, lack of tourism knowledge coupled with few programmes that are attractive enough and affordable for residents to participate. The study had the main objective of assessing the impact of selected marking factors on domestic tourism performance in Tanzania focusing on the impact of attractions, promotion and pricing as the major factors. The study revealed the main challenges facing the domestic tourism in Tanzania to include how to set affordable price of the tourism products to attract local citizens, how can the tourism providers create awareness of tourism value to the general public; encouraging community participation; promoting the use by more Tanzanians of the country’s tourist attractions and facilities and domestic market segments; and how can tourism providers improvise customer care services. This paper concludes by giving out implementations to the relevant bodies on how to improve the performance of domestic tourism in the country.