The role of market segmentation in enhancing firms service delivery: the case of mobile phone companies in Tanzania

dc.contributor.authorMassawe, Ahimidiwe
dc.date.accessioned2021-01-21T14:47:49Z
dc.date.available2021-01-21T14:47:49Z
dc.date.issued2006
dc.descriptionAvailable in print form, EAF collection, Dr. Wilbert Chagula Library, class mark ( THS EAF HF5415.127.T34M3 )en_US
dc.description.abstractThe study had three specific objectives, to examine the role played by market segmentation in enhancing mobile phone companies services delivery, whether quality of services delivered resulting from segmentation enhances customer satisfaction and whether the quality of service resulting from segmentation leads to increased mobile usage. Findings of the research show a that to a great extent market segmentation improves quality service delivered o customer. There is a strong relationship between the quality of services delivered and customer satisfaction and contribute significantly to increased mobile usage. Conclusively, it is evident that in order to provide quality service and be able to satisfy customers, companies need to understand well their customers and segment them according to their specific homogeneous needs and serve them better than their competitors do.en_US
dc.identifier.citationMassawe, A ( 2006 ) The role of market segmentation in enhancing firms service delivery: the case of mobile phone companies in Tanzania, Masters dissertation, University of Dar es Salaam, Dar es Salaam.en_US
dc.identifier.urihttp://41.86.178.5:8080/xmlui/handle/123456789/14204
dc.language.isoenen_US
dc.publisherUniversity of Dar es Salaamen_US
dc.subjectMarket segmentationen_US
dc.subjectMarketingen_US
dc.subjectCustomer servicesen_US
dc.titleThe role of market segmentation in enhancing firms service delivery: the case of mobile phone companies in Tanzaniaen_US
dc.typeThesisen_US
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