Adoption precursors and the sustainability entrepreneurial approach in Kenya’s agribusiness sector; the case of the flower Industry

dc.contributor.authorJuma, Flaura Kidere Mapinga
dc.date.accessioned2021-08-03T09:57:33Z
dc.date.available2021-08-03T09:57:33Z
dc.date.issued2018
dc.descriptionAvailable in print form, East Africana Collection, Dr.Wilbert Chagula Library, class mark (THS EAF SB446.25K4J852)en_US
dc.description.abstractThe adoption of sustainability Entrepreneurial Approach (SEA) in business is a panacea for sustainable development in in today’s global arena. However knowledge regarding precursors of its adoption in a developing country’s context is scanty. Therefore, it is crucial to explore precursors of SEA from a developing country’s context as well as in a developing holistic manner. This study explored the procursors of SEA adoption using in depth interviews of sic heterogeneous flower firms where the firms were the unit analysis and managers charged with sustainability matters where the unit of enquiry. The data was analysed using thematic analysis. The results showed that external precursors for the adoption of SEA consisted of market and industry trends, international standards, community pressure and consumer expectations. Whereas, the internal firm precursors included firm culture, business goals, ecological needs, financial and technical capability. On the other hand, precursors related to entrepreneurial behaviors comprised innovation, vision, leadership style, passion for nature, passion for people and being knowledgeable. Study results also showed that control precursors consisting of investors’ involvement, investor knowledge, need to restore industry image were crucial in the adoption of SEA. However, regulatory framework that was effective in enforcement influenced the adoption of SEA. These included international standards for member countries were firms were involved in exporting flower. Whereas, local regulations.en_US
dc.identifier.citationJuma, F. K. M (2018) Adoption precursors and the sustainability entrepreneurial approach in Kenya’s agribusiness sector; the case of the flower Industry, Doctoral dissertation , University of Dar es Salaam, Dar es Salaam.en_US
dc.identifier.urihttp://41.86.178.5:8080/xmlui/handle/123456789/15300
dc.language.isoenen_US
dc.publisherUniversity of Dar es salaamen_US
dc.subjectAgricultureen_US
dc.subjectEconomic aspectsen_US
dc.subjectFlowersen_US
dc.subjectMarketingen_US
dc.subjectFlovicultureen_US
dc.subjectEnterpreneurshipen_US
dc.subjectAgricultural Industryen_US
dc.subjectKenyaen_US
dc.titleAdoption precursors and the sustainability entrepreneurial approach in Kenya’s agribusiness sector; the case of the flower Industryen_US
dc.typeThesisen_US

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