The impact of management practices on service quality as perceived by customers: the case of Tanzana telecommunication company limited (TTCL)
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Date
2007
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Journal ISSN
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Publisher
University of Dar es Salaam
Abstract
This study examines some aspects of management practices that can impact service quality perceptions. The major research question was whether the results could help to explain the general level of service quality as perceived by customers in the context of Tanzania Telecommunications Company Limited (TTCL). A study of fifty customers and fifty employees in five TTCL regional offices was used to analyze the effects on service quality of some management practices. The selected management practices include: managers' risk aversion; centralization; and market based reward system. The analysis was made using simple and multiple linear regression analysis and two basic findings emerged. First, interdepartmental conflict and interdepartmental connectedness appear to influence the level of service quality. Second, the results appear to suggest that interdepartmental conflict and interdepartmental connectedness can be improved by a host of actions, including a management style that exhibits less risk aversion, greater empowerment of employees and the development of a market-based reward structure to create common incentives. Generally, in order to improve service quality, organizations must work to reduce conflict and increase connectedness among departmental groupings. Specific managerial implications and direction for further research have been discussed.
Description
Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class Mark
(THS EAF HE7693.T34H34)
Keywords
Telecommunication, Customer service, Tanzania Telecommunications Company Limited (TTCL's), Management
Citation
Hamis, H (2007) The impact of management practices on service quality as perceived by customers: the case of Tanzana telecommunication company limited (TTCL), Master dissertation, University of Dar es Salaam.