User`s adoption of mobile-banking system as a competitive advantage in a banking industry in Tanzania: a case of national microfinance bank

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Date
2012
Journal Title
Journal ISSN
Volume Title
Publisher
University of Dar es Salaam
Abstract
Technology adoption is an important factor which has a key role in evaluating the economic growth and also an important indicator of organizational competitiveness. However adoption of these technologies is influenced with various challenges among them being external factors, perceived ease of use and perceived security of the technology to be adopted. This research aimed at determining user`s adoption of mobile-banking system as a competitive advantage in a banking industry. The regression and correlation techniques were used to analyze the data obtained from selected NMB branches in Dar es Salaam, where appropriate questionnaire tool was provided to loan officers to fill. Total number of respondents was 107 out of 130 distributed questionnaires. To facilitate data analysis process, SPSS 19 was used to test hypotheses.The results have indicated that external factors, perceived usefulness and perceived security of technology in use to provide mobile banking services have positive influence on adoption of such technology in NMB. Basing on the results it was concluded that, it is important for banking service providers to adopt and implement mobile banking technology since it enhance banking competitive advantage. The study recommends policy makers to revise a regulatory framework for banking service providers to come up with a policy that emphasize on appropriate mobile banking technology application for sustainable growth of banking industry.
Description
Available in print form
Keywords
Banks and banking, mobile, Banking industry, National Microfinance Bank, Tanzania
Citation
Martin, D. (2012) User`s adoption of mobile-banking system as a competitive advantage in a banking industry in Tanzania: a case of national micro finance bank. Master dissertation, University of Dar es Salaam, Available at (http://41.86.178.3/internetserver3.1.2/detail.aspx)