The influence of networks on the small and medium enterprises (SME’s) internationalization in Tanzania a case of Dar es Salaam city

The study sought to examine the effectiveness of marketing strategies for the internationalization of small and medium entrepreneurs (SMEs) in Tanzania. The study was conducted in the city of Dar es Salaam. The study was guided by four specific objectives namely; to determine the extent to which international product decision, international price decision, international distribution practice and international promotion techniques influence SMEs internationalization. The study employed random sampling techniques to select a total of 50 employed respondents who provided responses to the research questions through structured questionnaire and interview guide was used to collect in-depth information from key informants namely five marketing and production managers. Statistical Package for Social Sciences [SPSS] version 20.0 was used to analyze data in which standard deviation, mean, frequencies and percentages were computed for drawing-up conclusion. The study findings revealed more specifically that; quality products, expanded market, price reduction and sales promotion were most influential techniques for internationalization of SMEs. The study recommends that it is essential that policy and strategies should be developed to formalize and guide SMEs international operations in terms of international market mix decisions. SME’s should engage in various local and international activities in which they would promote the product and services offered which in turn would help on internationalization.