Marketing challenges facings SMEs Internationalization in Tanzania: a case of wine exporters in Tanzania

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University of Dar es Salaam
The thrust of this study was to determine the marketing challenges facing local wine producers in internationalization. More specifically the study examined the extent to which product attributes, distribution efforts and access to information relate to SMEs internationalization. The study used descriptive research design. Data were primarily collected from 40 sampled respondents consisting of wine producers in Dar es Salaam and Dodoma regions in Tanzania. The sample was obtained using stratified technique for wine producers and purposive sampling technique for key informants. Both quantitative and qualitative approaches were used in presenting and analyzing data, where SPSS was used as a tool of analysis. Frequency, mean and standard deviation were used for analysis. It was revealed that the majority of local wine producers face international quality standards compliance constraints and for this reason they can hardly compete on quality attribute in the international markets. Limited production capacity was another drawback noticed. It was also found that there is limited access to international market information. From the findings of the study, it is recommended that wine producers should plan to invest in technology in order to improve quality and increase production capacity. Effective use of online market access databases to track international market information should be practiced.
Available in print form, East Africana Collection, Dr.Wirbert Chagula Library, Class mark (THS EAF HD2346.T34M62)
Small business, International business enterprices, Enterpreneurship, Wine industry, Exports, Tanzania
Mmassy, C. C (2015) Marketing challenges facings SMEs Internationalization in Tanzania: a case of wine exporters in Tanzania, Masters dissertation, University of Dar es Salaam, Dar es Salaam.