The influence of destination image, motives and travel services on tourist satisfaction in Tanzania the case of Mount Kilimanjaro
| dc.contributor.author | Mtenga, Catherine | |
| dc.date.accessioned | 2020-03-28T11:20:58Z | |
| dc.date.available | 2020-03-28T11:20:58Z | |
| dc.date.issued | 2017 | |
| dc.description | Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF G155.A2.T34M753) | en_US |
| dc.description.abstract | This study was carried to examine the influence of destination image, motives and travel services on tourist satisfaction by using Mount Kilimanjaro, as tourist destination. The researcher was interested to measure the level of tourist satisfaction by using destination image, motives and travel services. The study adopted three constructs of destination image, motives and travel services which were statistically tested. Descriptive method of research was used to gather information and 150 copies of the questionnaire were administered to respondents located in Kilimanjaro Region (Mountain climbers). A statistical software (SPSS) was used to analyze the data, multiple linear regression was run to generate coefficients and significance test of independent variables was done. The study findings revealed that travel services was the most influential factor on tourist satisfaction, followed by affective image, then physical motives. However, cognitive image and escape motives were found to have no significant impact on tourist satisfaction. It is recommended that despite the satisfied tourists in the travel services, tourism stakeholders should continue to improve the destination to ensure attraction of more tourists in the future. Also future researchers should adopt the use of a larger sample size. The study also recommends that Tanzanians should be more emphasized to be mountain climbers as it is part of physical exercise and also as the saying “Charity begins at home”. | en_US |
| dc.identifier.citation | Mtenga, C. (2017) The influence of destination image, motives and travel services on tourist satisfaction in Tanzania the case of Mount Kilimanjaro. Master dissertation, University of Dar es Salaam. Dar es Salaam. | en_US |
| dc.identifier.uri | http://41.86.178.5:8080/xmlui/handle/123456789/8453 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Dar es Salaam | en_US |
| dc.subject | destination image | en_US |
| dc.subject | travel services | en_US |
| dc.subject | Mount Kilimanjaro | en_US |
| dc.title | The influence of destination image, motives and travel services on tourist satisfaction in Tanzania the case of Mount Kilimanjaro | en_US |
| dc.type | Thesis | en_US |