Salient attributes of effective corporate social responsibility practices in the telecommunication sector in Tanzania: the case of Vodacom Headquarter

The study assessed the salient attributes of effective corporate social responsibility (CRS) practices in the telecommunication sector in Tanzania. Vodacom Tanzania being a case study. The study was guided by three study hypotheses as predicting variables to effectiveness in CSR in assuring knowledge generation. The hypotheses were philanthropy activities, business practices and product related activities. The study used explanatory study design whereas knowledge gap filling was performed using causal relationship approach. Data were collected from Vodacom Tanzania Company Limited as case using questionnaires from the employees of the respective selected business entities in Tanzania. The collected data were assembled and computed in SPSS data sheet for analytical measurements generated from the program whereas first descriptive statistics, specifically percentages and frequency tables were generated to show the overview of the employees in the organization and the industry as a whole. Despite that, correlation and multiple regression analysis were performed to show the relationship between study variables. The findings showed that all three study hypotheses as independent variables namely philanthropy activities, business practice and product related activities have positive and are statistically significant on the effectiveness in corporate social responsibility (CSR) as the dependent variable. This entails the fact that the effectiveness in corporate social responsibility (CSR) in telecommunication companies in Tanzania is influenced by philanthropy activities business practice and product related activities