A content analysis of tourism promotional materials: a focus on Tanzania tourist board (TTB)

Some of the tourism products in Tanzania like Natural attractions are more familiar to many people than other products like culture tourism. There is a need to understand how the products are advertised in the promotional materials from the Tanzania Tourist Board so as to be in a position to suggest accordingly on how other products can be developed as well. Qualitative methodology has been employed in this study. Data is derived from secondary sources which are the promotional magazines from Tanzania Tourist Board. Collected data has been analyzed by using SPSS through Independent sample test and Paired sample test. Generally, Natural attractions have been seen as the more promoted tourism product than services and culture in the Tanzania Tourist Board magazines. This has resulted into being the product widely known inside the country and outside. However, the other products like culture are also potential areas of tourism development in Tanzania if efforts will be put to promote them more.