Assessment of the consumer perceived risks of mobile financial services and its influence on adoption: a case study of Dar es Salaam - Tanzania
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Date
2012
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Publisher
University of Dar es Salaam
Abstract
The explosiveness of MFS growth in Tanzania raises concerns to both users and policy makers as well as to the regulators since the regulation of MFS may lag behind technology. MFS is often perceived as posing distinctive risks in comparison with the traditional ways to channel financial services. The study aimed to assess the consumers’ perceived risks and its influence on adoption of MFS in Tanzania. This was an exploratory study design; about 200 customers in Dar es Salaam were surveyed between June and August 2012. The surveying tools were pre-tested before actual data collection. Collected data was entered into Statistical Package for Social Sciences (SPSS Version 16). Descriptive and exploratory analysis have been done and table and figure have been used to present the results, and Pearson chi-square has been used to test the degree of association between variables. Customers identified risks such as perceived usefulness, ease of use, costs of use, sub-scriber trust, social risks, financial costs and time risk. There was a significant relationship between some of the variables such as between the perceived financial costs and the usage of the MFS. There is a need to increase customer’s awareness in terms of MFS transactions and their safety.
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Keywords
Consumer, Mobile financial services, Adoption, Dar es Salaam, Tanzania
Citation
Semali, J.J (2012) Assessment of the consumer perceived risks of mobile financial services and its influence on adoption: a case study of Dar es Salaam - Tanzania, Master dissertation, University of Dar es Salaam. (Available at http://41.86.178.3/internetserver3.1.2/search.aspx)