The impact of corporate social responsibility on organization performance: the case of Vodacom limited, Tanzania breweries limited and Barrick gold mining company

In Tanzania, in the post 1990 period after the introduction of the market economy, private sectors were allowed to engage fully in business activities. That resulted into increased competition among different firms producing and selling products with similar use such a pattern forced firms to design different marketing strategies aimed at penetrating different market segments, and increase their production, sales as well as profits. This study investigated the impact of firms' corporate social responsibilities on organization performance in Tanzania in the post 1990 period. A sample of three firms, namely, Vodacom Tanzania Limited, Tanzania Breweries Limited and Barrick Gold Mining Company Ltd were used as representatives. Overall findings revealed that increasing firms' corporate social responsibilities and others have helped to advertise as well as market products. Hence, have increased sales and profits amidst stiff competitions, though their social responsibilities have been limited mainly to urban areas. It is recommended that measures be undertaken by all stakeholders in order to enable more people in remote rural areas also to benefit from their activities. The Government should increase tax incentives on products offered by these companies as part of their packages of corporate social responsibilities. Measures should be undertaken to increase employment and disposable incomes for households in order to increase households' purchasing power. Lastly, there should be formation of one independent NGO body, which will supervise and coordinate the activities for organizations engaged in corporate social responsibilities.