Measures for Enforcing Accountability and Ethics in Broadcast Media in Tanzania: the case of TBCI and Channel Ten

This study provides an insight into the state of media accountability and media ethics in broadcast media. The topic of the study is. The main objective of the study was to assess media accountability, particularly the enforcement of media ethics in broadcast media in Tanzania. Using Channel Ten and TBC I as case studies. The study also looked at MCT to determine whether it enforces ethics in the newsrooms of Tanzania. To collect data the researcher employed structured interviews and observations method TBC I Channel Ten. The following is a summary of the study findings: (i) Most of the TBCI respondents were scared of responding to the questions as it is a governmental institution (ii) The majority of TBCI respondents claimed poor communication between them and the management with regard to in house policies; (iii) Some of the respondent admitted accepting brown envelopes due to low wages;(iv) Some of the respondents do not understand in house policies and codes of ethics; (v) Respondents observed that they follow ethics that are easy to remember. On the basis of these findings the study recommends that journalists should go back to school and get more knowledge on media ethics moreover media owners should keep clear in house-policies. Furthermore, media owners should conduct regular in-house trainings to remind journalist of ethics and policies essential in their work.