Market access prospects for horticultural products in Tanzania: an empirical study of flower exports.
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Date
2004
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Publisher
University of Dar es Salaam
Abstract
This study sought to analyze the market access prospects for flower exports from Tanzania. A sample of flower traders who export flowers outside Tanzania was involved in the study. Different variables such as institutional barriers, natural barriers and foreign market entry costs were analyzed. In order to get the results, a multiple regression analysis was run. Results showed that natural barriers and foreign market entry costs were very significant in determining market access prospects for flowers in Tanzania at conventional levels with the exception of institutional barriers, despite the fact that all variables were highly reliable. Different levels of extent of effect shown by flower traders also were observed with regard to natural barriers and foreign market entry costs. The study gives an insight for government of Tanzania to review its policies, improve infrastructure, and recognize the contribution of flower industry to the economy. Furthermore, it should enhance the growth of the industry by showing support to flower traders so as to enable their businesses to prosper. The study suggested that in future, exporters would need to market flowers directly to Europe instead of depending on expensive agents. Generally, findings appear to support theoretical expectations. However, factors other than those studied in this study should be explored in future research works.
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Keywords
Horticultural products, Flowers, Marketing, Tanzania
Citation
Makuya, V. (2004). Market access prospects for horticultural products in Tanzania: an empirical study of flower exports. Masters dissertation, University of Dar es Salaam. Available at (http://41.86.178.3/internetserver3.1.2/detail.aspx?parentpriref=)