Effects of network relationship on the performance of mobile telecommunication companies in Tanzania: a case of Airtel Tanzania Limited

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dc.contributor.authorMgawe, Galus Paschal
dc.date.accessioned2016-06-10T17:54:28Z
dc.date.accessioned2020-01-08T09:49:25Z
dc.date.available2016-06-10T17:54:28Z
dc.date.available2020-01-08T09:49:25Z
dc.date.issued2011
dc.descriptionAvailable in print formen_US
dc.description.abstractThe main objective of this study was to examine effects of network relationship on performance in the telecommunication companies with focus on Airtel Tanzania Limited. The study was descriptive, which employed both quantitative and qualitative research approaches. A total of 164 respondents who were members in Airtel channels of distribution were selected for the study. They comprised RDCs and MRDCs, dealers, general distributors, retailers and Airtel senior officials. Questionnaires, documentary review and interviews were main data collection methods used.Results from the study revealed that Airtel had ineffective criteria for the selection of channel members, a fact that led to sub-standard performing members. Secondly, it was found out that there was lack of effective communication between Airtel departments that are in chain of product movements including sales, finance and supply chain. For all departments responded differently on the question of standard time to deliver product to intermediate partners. Such an ineffective internal communication had direct impacts to communication with channel members on essential policies and competitive-based strategies. Thirdly, Airtel is required to revise its policies and strategies so as to improve performance on channel members. The measures would lead to overall company’s performance. Policies and strategies may include training, financial support, performance-based incentives, product distribution support and retailers’ support.en_US
dc.identifier.citationMgawe, G.P (2011) Effects of network relationship on the performance of mobile telecommunication companies in Tanzania: a case of Airtel Tanzania Limited master dissertation, University of Dar es Salaam .Availalbe at http://41.86.178.3/internetserver3.1.2/detail.aspx?parentpriref=en_US
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/4761
dc.language.isoenen_US
dc.publisherUniversity of Dar es Salaamen_US
dc.subjectTelecommunicationen_US
dc.subjectMobile telecommunication companiesen_US
dc.subjectAirtel Tanzania Limiteden_US
dc.subjectNetworksen_US
dc.subjectTanzaniaen_US
dc.titleEffects of network relationship on the performance of mobile telecommunication companies in Tanzania: a case of Airtel Tanzania Limiteden_US
dc.typeThesisen_US

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