Dynamics in HIV/AIDS communication interventions: a case study of the Datoga speaking people in Hanang and Mbulu districts, Northern Tanzania

dc.contributor.authorNyoni, Joyce Elzear
dc.date.accessioned2020-09-03T09:44:23Z
dc.date.available2020-09-03T09:44:23Z
dc.date.issued2008
dc.descriptionAvailable in printed form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF RA644.A25N96)en_US
dc.description.abstractThis study grasps the dynamics at work in the encounters between HIV/AIDS prevention messages and local contextual variables among the Datoga speaking people of northern Tanzania. Our interest is on how the Datoga construct sense out of the messages they receive through ongoing HIV/AIDS communication interventions. We discuss how the social reality of the Datoga, their past experiences, socialization, taboos, religion, values and beliefs influence the meaning-making process, interpretation and use of HTV information for their own protection. Our research findings show that there is a crisis of meaning between the intervention designers and their Datoga audiences, in ways in which they both talk about HIV/AIDS, its transmission and prevention. The Datoga bring in a multiplicity of meanings informed by the prevailing social discourses within the context of their social and cultural lifestyle when they engage in their construction of HIV/AIDS and prevention options advocated to them. Our discussion has unveiled that messages in any communication process cannot be viewed as universally comprehensible, since people interpret and make sense of the meanings attached to the messages assisted by the prevalent discourses in their societies and their own life experiences. We argue that HIV/AIDS communication interventions should not be based on the assumptions that social reality has an objective ontological structure and that individuals are responding to this objective environment. The argument offered is that indigenous forms of thinking should be acknowledged, since it is through these forms of thinking that people give meaning to different experience. Hence, interventions need to put more emphasis on addressing contextual variables and the meaning-making process of their audiences.en_US
dc.identifier.citationNyoni, J. E (2008) Dynamics in HIV/AIDS communication interventions: a case study of the Datoga speaking people in Hanang and Mbulu districts, Northern Tanzania. Doctoral dissertation, University of Dar es Salaam. Dar es Salaam.en_US
dc.identifier.urihttp://41.86.178.5:8080/xmlui/handle/123456789/13484
dc.language.isoenen_US
dc.publisherUniversity of Dar es Salaamen_US
dc.subjectAids (Disease)en_US
dc.subjectPreventionen_US
dc.subjectCommunicationen_US
dc.subjectSocial aspectsen_US
dc.subjectDatoga (African people)en_US
dc.subjectHanang districten_US
dc.subjectMbulu districten_US
dc.subjectTanzania, northernen_US
dc.titleDynamics in HIV/AIDS communication interventions: a case study of the Datoga speaking people in Hanang and Mbulu districts, Northern Tanzaniaen_US
dc.typeThesisen_US
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