Business analytics of marketability of academic programmes of higher learning institutions in Tanzania evidence from business programmes

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dc.contributor.authorCharles, Navoniwa
dc.date.accessioned2019-12-10T14:54:03Z
dc.date.accessioned2020-01-08T09:54:30Z
dc.date.available2019-12-10T14:54:03Z
dc.date.available2020-01-08T09:54:30Z
dc.date.issued2015
dc.descriptionAvailable in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF HF5415.1263.T34C4752)en_US
dc.description.abstractThe purpose of this study was to assess business analytics of marketability of academic programmes of higher learning institutions in Tanzania, evidence from business studies. A sample of 5274 students was used for 2014/ 2015 academic year. Quantitative data analysis was conducted using Statistical Package for Social Sciences (SPSS) by using ANOVA. From the analyzed data, findings indicated that based on admission points, subject combination and sex of applicants; there are differences on marketability of academic programmes. Furthermore, University of Dar es Salaam (UDSM) seemed to be more marketable for business studies than other universities and was preferred by higher performance students. This study suggests to Tanzania Commission for University (TCU) to conduct special reforms in aligning with the nature of admitted students based on their subject combinations, admission points and sexen_US
dc.identifier.citationCharles, N. (2015) Business analytics of marketability of academic programmes of higher learning institutions in Tanzania evidence from business programmes, Master dissertation, University of Dar es Salaam, Dar es Salaamen_US
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/5759
dc.language.isoenen_US
dc.publisherUniversity of Dar es Salaamen_US
dc.subjectIndustrial marketingen_US
dc.subjectAcademic programmesen_US
dc.subjectHigher learning institutionsen_US
dc.subjectBusinessen_US
dc.subjectTanzaniaen_US
dc.titleBusiness analytics of marketability of academic programmes of higher learning institutions in Tanzania evidence from business programmesen_US
dc.typeThesisen_US
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