Effectiveness of mobile financial services: a case study of vodacom M-pesa in Tanzania

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dc.contributor.authorShirima, Emmanuel Rogatian
dc.date.accessioned2019-07-11T12:35:48Z
dc.date.accessioned2020-01-08T09:49:29Z
dc.date.available2019-07-11T12:35:48Z
dc.date.available2020-01-08T09:49:29Z
dc.date.issued2011
dc.descriptionAvailable in print formen_US
dc.description.abstractThe study revealed that perceived usefulness and awareness influences customers intention toward adopting mobile money. It has been found that mobile financial services are used to transfer funds, purchase Mobile Top ups, paying Mobile Phone Bills, paying utility bills and review mini financial statements, this means the service can be used to address micro financial attentions which have an impact in the majority of users and therefore complimenting the normal banking services. Theoretical contributions of the findings are discussed and suggestions for future research are presented. The study recommend to Vodacom (T) Ltd to develop a service design that will address adoption barriers such as poor network connectivity, security and service availability and significant investment in marketing and agent network management. Furthermore Vodacom need to consider adjusting M‐PESA’s current pricing model to make it work for smaller‐denomination transactions.en_US
dc.identifier.citationShirima, E. R. (2011) Effectiveness of mobile financial services: a case study of vodacom M-pesa in Tanzania, Master dissertation, University of Dar es Salaam. (Available at http://41.86.178.3/internetserver3.1.2/detail.aspx)en_US
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/4800
dc.language.isoenen_US
dc.publisherUniversity of Dar es Salaamen_US
dc.subjectElectronic funds transfersen_US
dc.subjectVodacom m-pesaen_US
dc.subjectTanzaniaen_US
dc.titleEffectiveness of mobile financial services: a case study of vodacom M-pesa in Tanzaniaen_US
dc.typeThesisen_US

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