Abdul, Zahra Mahmoud2019-12-092020-01-082019-12-092020-01-082013Abdul, Z. M (2013) Challenges facing exporters of non traditional products in Tanzania: the case of organic fruits and vegetables, Master dissertation, University of Dar es Salaam.http://localhost:8080/xmlui/handle/123456789/5729Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class Mark (THS EAF HB9017.T34A22)The aim of this study was to assess challenges which face exporters of non-tradition product in Tanzania. The specific objectives of the study entailed, to examine the extent to which marketing strategies affect export of organic fruits and vegetables, to examine the extent to which internal factors affect export of organic fruits and vegetables, and to examine the extent to which promotional activities influence the support of organic fruits and vegetables. The population under this study included the exporters and institutions dealing with the organic fruits and vegetables. The study used questionnaires in collecting data from respondents. The analysis of data was done through the use of Statistical Package for Social Science (SPSS ). The findings of the study revealed that fruits and vegetables from Tanzania were rich in quality; but the market strategies used, specifically value addition, pricing system, frequency of promotion, transportation modes, distribution channels and measure taken to reduce risk are not effective to win and retain customers in foreign markets. Additionally, the study found out that there were barriers in the business. These barriers include processing facilities and technologies, unsuitable pricing policies and services, and poor infrastructure. From the findings of the study, the study has offered a number of recommendations which will enable the sector to grow and exert influence in the competitive global market.enProduce tradeOrganic GardeningVegetable gardeningFruit cultureTanzaniaThesis