Kanza, Saliel Joseph2020-06-062020-06-062004Kanza, S. J (2004) The effect of information technology on marketing of tourism in Tanzania: a case of small and medium sized tourism enterprises, Master dissertation, University of Dar es Salaamhttp://41.86.178.5:8080/xmlui/handle/123456789/12170Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark ( THS EAF G155.T34K3)Tourism is one of important sectors in the Tanzanian economy, and is getting popular all over the world. Countries around the world are struggling to make sure that revenue from this sector is increased. Much effort has been done by the Tanzanian government in order to earn more revenue from this sector. For instance, establishment of the Ministry of Tourism Natural Resources and environment in 1990. It is an undeniable truth that IT has grown to the extent of influencing almost every aspect of organizational activities. However, emphasis on tourism industrial development was not accompanied with Information Technology (IT) investment. This study specifically endeavored at investigating the effect of IT on marketing tourism in Tanzania. To illustrate these effects, 61 small and medium tourism enterprises (SMTEs) with computerized information system were studied using simple random sampling. The study found out that IT is an important input in the development of tourism in Tanzania. So far it affects the way tourism is marketed and the whole package of tourism product services. As the would move towards the information age, every country is looking on ways of promoting both local and foreign tourism. Based on this background, the researcher recommends that, SMTEs have to make stronger and more coordinated efforts to exploit benefits of IT as a means of ensuring competitive market position in tourism in the region (East Africa) and world as a whole.enTourismInformation technologySmall tourism entepriseMedium size tourism enteprisesThesis