Byamungu, Edwardina2019-09-282020-01-082019-09-282020-01-081996Byamungu, E. (1996). The determinants of choice of compact cars in Dar es Salaam, Tanzania. Master dissertation, University of Dar es Salaam. Available at (http://41.86.178.3/internetserver3.1.2/search.aspx?formtype=advanced)http://localhost:8080/xmlui/handle/123456789/5164Available in print formThe issue of transport and transportation plays an important role in social and econor development of any community. However, the investment in the sector need to balm with other sectors of the economy so as to bring the desired objectives. Tanzania, being a less developed country with lack of technology and other expert to dwell on the production of motor vehicles have turned out to be an importer various types of saloon cars. Needless to say, lack of proper national policy on slu importation make the market so heterogeneous that leaves one wondering what rea people consider before making final choice to purchase saloon cars. Three hypotheses have been advanced so as to study the situation. They are basica dwelling on three subjects. The first subject concerns financial or econor. consideration. The second subject covers the technical aspects of the products. The third subject covers non-functional aspects. In the final analysis it was found that alm all the three types/category of factors were important in saloon car purchase decision. The results confirm other studies done elsewhere which shows that functional and nc functional attributes are important in such decision but with varying degrees importance.enAutomobilesCompactTransportationDar es SalaamTanzaniaThesis