Mbega, Mwalimu Kassimu2020-03-272020-03-272011Mbega, M. K. (2011). Consumer awareness towards quality assurance and standardization of products in Tanzania: the case of Dar es Salaam, Tanga, Morogoro and Coast regions. Master dissertation, University of Dar es Salaam.http://41.86.178.5:8080/xmlui/handle/123456789/8372Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF HF5415.157T34M3253)Issues of standardization can bring real benefits in all fields of economic activity. Standards are needed as well to solve social problems on the other hand. In such context, standardization has a decisive importance in modern economies as a tool to support the supply of products and services that are competitive, safe, efficient, effective, and reflecting the needs and expectations of the society. This study examined the public awareness on standardization and quality assurance issues in Tanzania with the aim of finding out suitable ways of sending message to the public for sensitization. The study took place in Dar es Salaam, Tanga, Morogoro and Coast regions and deployed both quantitative and qualitative methods in data collection through simple random sampling techniques. The information through questionnaires from a sample of 250 respondents was collected; frequencies, percentages, distributions and Chi-square Test for significance (at 0.05) were used in data analysis. Results revealed that there is knowledge gap in overall issues of standardization and quality assurances of products in Tanzania. The overall awareness is greatly affected by promotion and level of education and slightly by age of people. About 218 (87.2%) respondents have claimed that they are aware on standardization and quality assurance as compared to 32 (12.8%) respondents who are not aware. For the purpose of protecting the health of citizens, environment, safety and promoting economic growth; this study recommends that TBS and other related organizations must put efforts on promoting standardization and quality assurance of products in Tanzania.enQuality of productsQuality assuranceTanzaniaThesis