Shirima, Rogasian Lakarau2019-11-192020-01-082019-11-192020-01-082005Shirima, R.L (2005) Export strategy for Tanzania small exporters and AGOA opportunities.Master dissertation, University of Dar es Salaam, Dar es Salaam.http://localhost:8080/xmlui/handle/123456789/5509Available in print form, East Africana Collection, Dr. Wilbert Chagula Library, Class mark (THS EAF HF1416.T34S5 )This study was about AGOA and the extent to which Tanzania is able to get opportunities. Results from previous studies have established several constraints for small and medium Size Enterprises ( SMEs ) to size the opportunity, but the issue of firms` marketing strategies was not adequately addressed. The objective of the study was to identify and analyze SMEs marketing strategies in enjoying the opportunity. Also, the study measured relationship between marketing strategies and Tanzania`s performance under AGOA. Michael porter Diamond`s model of national competitive advantage was adopted and used to explain the variables. Four hypotheses were tested. The study revealed that Tanzania`s SMEs are performing well under AGOA as their exports have been gradually increasing. However, compared to Sub- Saharan African counties` total exports, the increasing. However, compared to Sub- Saharan African countries` total exports, the increase was found to be significant. Results further indicate that Tanzanian exporters are not involved in the USA market as far as distribution and marketing communications are concerned. Tanzania exporters are able to meet standards and legal requirements of the USA market but are weak in grading export products. There is a strong relationship between SMEs` pricing strategy and performance under the AGOA scheme. Thus, there is SMEs` inability to offer competitive price.enExport marketingInternational tradeTanzaniaThesis