A critical analysis of the employee motivation towards effective performance in large organization in Tanzania: the Case of CRDB Bank PLC

The study examined employees’ motivation and its impacts on corporate performance in the banking industry in Tanzania especially at the CRDB in Dar es Salaam. Specifically it examined the extent to which employees’ financial motivation leads to improved corporate performance at the CRDB. It also examined the extent to which employees non-financial motivation leads to improved corporate performance at the CRDB, and also to determine the extent to which fairness in rewarding leads to high corporate performance in the Bank. The primary data were obtained with questionnaire and interview methods while secondary data were obtained through different literatures by other scholars. The data were analyzed using descriptive statistical methods and are presented in tables and figures with percentages. The sample comprised 120 participants. The findings reveal that external and internal incentives employee’s motivations are very important for a corporate performance when they are rewarded fairly. As such employee motivation will ultimately increase the performance. When employee performance is increased they are willing to stay overtime to finish their jobs, and hence facelift the corporate performance. They are also more loyal to the corporate management and business operations. It is therefore recommended that the ways to improve employee motivation may vary from the nature of the job nature, organization and individual to individual. Thus, CRDB should establish effective employee motivation strategy which will result into more efficiency and greater outputs which is the desire of every corporate.