Institute of Development Studies

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    Internal communication in public institutions towards organisational success in Zanzibar: a case study of the State University of Zanzibar (SUZA)
    (University of Dar es Salaam, 2013) Ali, Subira Muumin
    This study analysed the prospects and challenges of internal communication in public institutions in Zanzibar, using the State University of Zanzibar (SUZA) as a case study. The specific objectives of the study were to, identify and analyse modes of internal communication, examine and analyse the contribution of internal communication, explore the contribution of information and communication technology (ICT) and identify institutional challenges in enhancing internal communication. To achieve these objectives, both qualitative and quantitative data research methods were used. Structured questionnaires, interviews, documentary and Focus Group Discussion (FGD) were used to collect requisite information from 700 respondents drawn using random and purposive sampling methods. Overall, the study findings reveal that the most effective modes of internal communication for workers at SUZA were the telephone and letters, and the notice board and letters for students. Conversely, the most ineffective modes of internal communication were e-mails and noticeboards for workers and e-mails and telephone for students. The university also had a small room for facilitating effective internal communication. Despite the potential that ICT offers, it was found to provide little opportunity to facilitate effective internal communication at SUZA due to the present set up. Challenges faced included, the absence of communication strategy, absence of culture of reading e-mails and notices on regular basis. Moreover, there were insufficient ICT facilities and services to help make a difference in terms of improving internal communication at SUZA. On the basis of these findings, the study concludes and recommends to public and other institutions to take measures of addressing the seemingly intractable problem of ineffective internal communication to enhance organisational performances.