Browsing by Author "Ngowi, Hamphrey Joseph"

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    Factors influencing customers` acceptability of mobile services in Tanzania: the case of TTCL
    (University of Dar es salaam, 2008) Ngowi, Hamphrey Joseph
    This study investigated factors that influence customers` acceptability of mobile services in Tanzania, the case of Tanzania Telecommunication Company Limited 9TTCL). Specifically, the study sought to examine the extent to which customers prefer TTCL mobile service; to examine the extent to which mobile service delivery influences acceptability of mobile services and to assess the extent which wide coverage influences mobile service acceptability. Finding indicate that service acceptability is influenced by customer care, mobile service delivery and wide coverage of mobile services. Thus, mobile service companies should work on these three dimensions of service acceptability so as to increase the acceptability of their services. These findings imply that TTCL and the management of mobile companies should properly assess the mobile service acceptability dimensions and improve them in order to improve mobile service acceptability and help mobile service companies to provide the high quality of service required by customers. This will help mobile service companies to compete and expand their networks internally and beyond the borders, i.e internationally.